In 2020, TAG Heuer doubled down in their efforts to dominate the luxury smart watch market with the launch of the third generation of their Connected watch. In addition to their new range of base models, TAG Heuer also launched a special Golf Edition watch, as well as a host of new coloured watches and straps. This year, the TAG Heuer Connected watch continues its time in the spotlight, with the launch of a brand new Connected Golf Edition as well as an improved Wellness App. Let’s start with some context around just how far TAG Heuer have come in the smartwatch game over the last half decade. In his review of the third generation of TAG Heuer Connected watch last year, Andrew McUtchen noted that the previous generations were like “Switzerland trying to do a California” by working on their own operating system with Intel. For the third generation however, TAG Heuer partnered with Google, allowing a market leader to work on what they do best on the software side, while TAG Heuer focused on their strengths in the hardware. The result, as Andrew put it, was “the least smartwatch feeling smartwatch I’ve ever put on”. The most important changes in…
The post Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back appeared first on Time and Tide Watches.