This morning, as I sipped my morning coffee and perused YouTube, I noticed a video in my ‘suggested feed’, titled ‘I just bought a 3,000,000 watch’. Obviously, I was intrigued, and couldn’t resist clicking through. As I skimmed through the video, it was apparent that YouTube star Logan Paul, who posted the video, didn’t actually buy a $3 million dollar watch – he just tried it on (it was a very impressive Patek Philippe Grandmaster Chime, ref 6300 FWIW). He did, however, purchase his first Rolex, and a rather nice one at that. Now, quickly – for those of you wondering who Logan Paul is – pull your head out of the sand and ask anyone you know who’s under the age of 25. Pegged to be the first ‘social media billionaire’, he boasts over 13 million YouTube subscribers, 15.4 million Instagram followers, and 16 million Facebook ‘likes’. He’s a social media juggernaut, a 22-year-old college dropout who’s worked out how to capitalise multiple social media platforms, and is nailing it. So, what did he buy? Well, during a promotional trip to Dubai, Logan treated himself to a Rolex Day-Date II, in platinum with an ice blue dial, and Roman…
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