What is a “strap monster”and why do you need one in your watch collection?

The watch community has its own cultural rhetoric teeming with insider slang that never registers to the mainstream ear. It all stems from a greater engagement with watches and, as you go down the rabbit hole and discover all of the intricacies of watches, you begin to need specific terms for purposes of clarification. One common phrase collectors often utilise is “strap monster”. It is thrown around a lot, so we wanted to take a moment to break down what it means for those who aren’t familiar with it, why it is beneficial to own a strap monster in your collection and suggest a few references that we believe truly fit the bill. What is a “strap monster”? A strap monster is a chameleon of sorts. It is a watch that is ripe for seemingly limitless strap pairings that work well with the watch. Strap monsters, typically have more neutral toned dials – such as, black, white, grey or blue – and lug widths that cater to strap sizes most commonly produced (18mm, 20mm, 22mm). Often you will see a watch release that in its factory configuration will attract inquiry at points of sale. But, for those who love to…

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4 years ago