Editor’s note: Flipping is one of the hot-button watch issues of 2019, and TBH we’re a little over it. So here’s the other side of the equation — what makes a watch a keeper? In this story from a few years back we asked our readers what made their watches keepers, and then we chimed in on the personal keepers … Without getting too first-year political science on you – the basis of modern life is disposability. We live in a consumer society. And that’s what we do – we consume. Everything is designed to be discarded and replaced with something newer and more expensive — from our clothes to coffee cups to computers. It’s a vicious cycle that can be hard to escape, but if you’re reading this, chances are you have an appreciation of things built the old-fashioned way. Much of the appeal of fine watches is that they’re machines designed to endure, to serve us faithfully for the course of our lives, and often beyond. Of course, just because something’s designed to be forever doesn’t mean it will be (just look at the divorce rate or the lifespan of a political promise). And so it is with watches.…
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