Once known as ‘Mr Flawless’, Greg Yuna is an entrepreneur and custom jeweller to celebrities like Drake, Floyd Mayweather Jr and Meek Mill. We talk custom watches with Greg, to gain some insight into one of the more controversial parts of the watch industry. How did you get your start customising watches? I started with working for my uncle about eight years ago. From there, I started creating and icing out these watches. Here in NYC, it’s very popular, because of the culture. What’s going on right now is a race to see who can take the biggest, baddest watch and ruin it. Who has the balls to ruin them first, and that’s where I come in. What I try and do is get the most popular, hottest watches, as soon as they come out – and ice them out, to have them on the market before anyone else. I recently opened my store in July; before that I was known as ‘Mr Flawless’. Back then, I was working with my uncle, and eventually we parted ways. Do you have a favourite brand or particular watch to customise? I love working on Audemars Piguet and Rolex, those are my two…
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