Inside every car guy there’s a watch guy trying to escape, and vice versa. We’re not sure, but it looks like ICON 4×4’s Jonathan Ward has found the perfect balance of these two mechanical passions. So if mechanical powertrains of the wrist- or road-based variety are your bag, he’s definitely worth a follow. NAME: Jonathan Ward OCCUPATION: Co-founder/Owner ICON 4×4, unique car customiser and restorer INSTAGRAM: @icon4x4 FOLLOWERS: 45k LOCATION: Los Angeles, CA Tell us about yourself. My wife and I founded my company because I was frustrated with status quo in the custom automotive world. In one camp you had traditionalists who embraced the ‘stock’ (read: archaic) mechanical systems and adhered to restoring to the original configuration, imperfections and all. In the other, you had modifiers who followed established formulas (pro-touring, street rod) that often erase the grace and beauty in the details of a classic car. So with ICON, I set out to revisit vintage transportation design in a modern context. The goal was to integrate and embrace all of the conveniences and corruptions of modern automobiles with all of the grace and design beauty of the classics. Sounds simple, but it involves many design and engineering challenges – which I love. Otherwise…
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