Time to inject some fresh blood into your insta vein. Founder of footwear brand Greats, Ryan Babenzien documents his work and life in Williamsburg through the lens of a modern entrepreneur. In a feed dominated by his latest collections, you’ll also see plenty of vintage cars and motorcycles spotted along the streets of NYC, as well as a keen passion for art and design. NAME: Ryan Babenzien OCCUPATION: Founder of Brooklyn-born sneaker brand Greats. HANDLE: @ryanbbabenzien FOLLOWERS: 8438 LOCATION: Brooklyn Time+Tide: How did you find yourself in the #SneakerGame? Ryan Babenzien: I’ve never been a sneaker head in the traditional sense. I’ve never waited in line to buy a pair. But I’ve always been very informed and particular about my sneakers. I majored in economics at college, and that’s also when I started working at the local sneaker store. Since then I’ve held marketing positions at other footwear brands, but I’ve been part of the streetwear and sneaker culture for the better part of my life. So I not only understand the business, I’ve contributed to it. What I really am is an observer and I think I have a weird skill of being able to see things others don’t, connect the dots others…
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