Fact: we are stuck in the strap-technology stone age while the world is moving on. Is the 100-year-old technology of the spring bar beautiful nostalgia? Or simply large manufacturers being lazy? We all have a story of that one time, changing a strap to match up that outfit, fiddling with a screwdriver, scratching the lug, only for the spring bar to go ping! Off into the world, never to be seen again and you obviously didn’t have a spare 20mm one. Let’s face it: we need new easy solutions. Can anyone beat Apple at the comfort game, or has someone already found the solution? Because Apple seems to have it sussed for comfort. Ironically I’m not a huge fan of the Apple Watch, mainly because I still enjoy the notion of cogs, a hairspring and a balance wheel rotating inside the case. But credit where credit’s due, their strap tech is superb and should be a call to arms for the Swiss and Japanese. The original Apple Sport Loop is a minimalist’s dream in its innate simplicity, and smooth fit to the case, eminently adjustable and secure. It’s a great strap if you don’t want holes, and enjoy the rough…
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