Editor’s note: In the run-up to the horse racing season in Australia, we thought we’d have a look at a brand with a long history in the world of horse racing. Andrew had the opportunity to sit down with the then-VP of Longines Juan-Carlos Capelli to get to the bottom of Longines’ connection to horse racing, which was established more than one hundred years ago. Earlier this year, we interviewed the Vice President of Longines in the hours before the Queen Elizabeth Stakes horse race at Royal Randwick in Sydney. In the polite small-talk before the interview, we asked Mr Juan-Carlos Capelli — whose frequent flyer status would strike envy into the heart of even the most intrepid traveller — if he enjoyed watching the endless global parade of races and show jumping events as much as riding horses himself, which he has done since he was a child. “Sports and glamour,” he began, with a slow sweep of the well-dressed room, “what’s not to like about that?” Well said, Mr Capelli, well said. Why do you sponsor the Queen Elizabeth Stakes? We share the same values of elegance, tradition and performance. There is certainly a tradition of horse racing in…
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