Why Rolex, Patek and others' decision to postpone new releases might be the move that makes you fall in love with watches all over again

Like an addict itching for a fix, I recently listened to a football podcast where one of the hosts dropped a surprising confession. He admitted that, despite Covid-19 having stopped all games being played for six weeks, he wasn’t actually missing live football. Instead he’d taken the opportunity to re-watch old World Cups, enjoy classic matches from the past and pore over documentaries on some of the greatest players ever to grace the pitch. This experience, he insisted, had served to rekindle his love for the sport. In fact, he was now enjoying his football far more than when he was mainlining new goals on a weekly basis. Well, of course you are, his co-host replied. It’s like having to choose between listening to this week’s Top 40 singles or selecting tracks from a back catalogue of the greatest songs of all time. Frankly, there’s only ever going to be one winner. In essence, what he was saying was that just because something is brand new doesn’t make it automatically superior. This wisdom doesn’t just extend to re-familiarising yourself with the outlaw genius of Diego Maradona, either. It applies to watches, too. Imagine, for a second, that you won the…

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5 years ago