Editor’s note: The other week, the Bond-centric rumour mill (which is an oddly specific, but proliferate sub-genre of the internet) went wild over (entirely unsubstantiated) reports of 007 being replaced by Lashana Lynch (note, she’s cited as being the next 007, not the next Bond). It seems like the sort of story tailor-made to drive the internet into a frenzy — flipping the gender switch on traditional masculine icons seems to be quite en vogue right now. And while a black, female 007 is something we can very much get behind, the real question is what would her watch be? Omega, obviously, but from what family? Well, history suggests it’ll be a Seamaster … James Bond is always running out of time. Every second that slips away sees the missile nearer to launching, the girl’s life slipping further away, global catastrophe looming ever closer. Time matters for Bond in a way few of us can understand, and this, along with his unfailingly suave style, go a long way to explaining why what this man wears on his wrist is such a big deal. Die Another Day Pierce Brosnan’s 2002 Bond swansong was the last time he slipped on the iconic Seamaster Professional…
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