In yet another flash of creativity and marketing cunning, H. Moser & Cie have lit up watch lovers all over the world by sending out one of their watches — the Pioneer Centre Seconds Funky Blue Black Edition — on a tour with no road map. And absolutely no guarantee of whose couch it will be crashing on from continent to continent, let alone its safety along the way. Track its live location here, and with #pioneertour. The concept of the #pioneertour is elegantly simple. They will give it to a friend with these instructions: keep it for a week, take some happy snaps of what you did with it, and where, and then bestow it to another worthy watch-loving friend to do the same. Preferably one who is soon jumping on a jet plane. Because this tour, like the watch itself, is all about a pioneering spirit. It’s about wanderlust. Adventure. And exploration. You will be able to track the journey of the Pioneer Centre Seconds Funky Blue Black Edition on this dedicated landing page, as well as on Instagram @moserwatches under the hashtag #PioneerTour. Subscribers will receive H. Moser & Cie. newsletters with a recap of all the Pioneer adventures,…
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