The watch industry’s persistent categorising of watches by gender is back on the agenda. And well and truly in frame is the pointlessness of the “women’s watch” category. But, speaking personally here, I’m not one to let a category push me around. I really don’t count labelling for men and women as being told what to do. For me, those labels are simply a shortcut to getting some idea of what the size, look and feel of the watch might be. Conversely, if I already know what the watch is like, the labels – because they are so predictable and clichéd – are a filter that makes the piece quicker to find. Saves a bit of time, either way. No offence taken. Same goes for trousers. Can be worn by men or women – in that sense, they are gender-neutral. As with a watch, our choice is driven by whether we like the way they look and how good they feel to wear. Do we get upset that clothing boutiques are labelled men and women? Nope. Because it vastly increases our chances of finding something that fits. That said, in the same way that Cara Barrett over at Hodinkee recently…
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