In 2009, a new brand made its debut to the SIHH, the Ralph Lauren Watch & Jewelry Co, a joint venture between the iconic lifestyle brand and the Richemont Group, the watchmaking giant. Yet, the path has not been simple and after several unclear collections and hesitations in positioning the brand, the brand was absent from the SIHH 2016. Though, this was not the end of the story. New teams, repositioning of the collections, appointment of industry veteran Guillaume Têtu, first as Product Development Director and as COO since October, finally a discreet comeback of the brand at the SIHH 2017. It was perfect timing for us to sit down with our long-time friend Guillaume and to understand his vision for the Ralph Lauren Watch & Jewelry Co.
