When you hear the word Baume, most would assume it’s referring to Baume & Mercier, a popular luxury watch brand dating back to 1830 and now part of the Richemont Group. And they’d be partially correct. Baume is an offshoot of Baume & Mercier with Marie Chassot (Product Marketing Director for Baume & Mercier) coming in as the lead, along with several other executives from the parent company. Baume is, however, very much an independent company with different design philosophies and strategic guidance, and a strong focus on sustainability.
