Interview – Sascha Moeri, CEO of Carl F. Bucherer, on Innovation, Brand Restructuration and Business Perspectives

Since its creation in 1888, watch manufacturer Carl F. Bucherer has (too) long been “flying under the radar”. Still, in recent years, the brand has decided to become much more visible and to gain its independence as a brand and as a watchmaker. This bold move was not just a marketing decision but required a […]

Continue reading ‘Interview – Sascha Moeri, CEO of Carl F. Bucherer, on Innovation, Brand Restructuration and Business Perspectives’

 
5 years ago