I guess I need to start this interview with an apology. Sorry, this interview is long, very long, comprising close to 3,000 words. However, the conversation with Chris Grainger-Herr, CEO of IWC Schaffhausen, was great and there was just so much to say about the new Portugiesers. We had the conversation two weeks ago, in the midst of the COVID-19 lock-down. Chris was in his office, in Schaffhausen, and the interview was done through a zoom-meeting. It’s weird, not sitting together for a talk, but it is what it is and I guess for the foreseeable future this is going to be the new normal.
