How seconde/seconde/ became the watch world’s answer to Banksy

“GET YOUR ASS MOVING, BITCH”, says the dial of a smartwatch with the pedometer needle pointing at zero. “Up yours!”, another watch playfully informs its wearer alongside the iconic Churchill “V” sign. A third reimagines the pitted, patinated case of a vintage chronograph, replacing its original central seconds hand with Millennium Falcon clip art. These … Continued

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