It started with an invitation to join Watchonista’s ‘Home Time Live’, a new series on Instagram that takes followers into the homes of the industry’s leaders and luminaries for an intimate interview. Georges Kern, CEO of Breitling. Jean-Christophe Babin, CEO of Bulgari. Max Büsser of MB&F. And now, a Happy Hour version of the usual midday broadcast featuring Time+Tide. Exciting! It was a rad proposition, because — thanks to some brutal time zone trading — it also meant me drinking breakfast beers while we did it. Josh, meanwhile, sipped a much more civilised evening tipple. But, aside from discussing our chosen beers, what else would we talk about? Josh Shanks and I had a WhatsApp chat. We settled on a live version of our very own ‘Celebrity Watch Death Match’, where we would pit five of our own personal watches against each other. The categories for the watches would be Dive Watch, Pilot Watch, Dress Watch, GMT Watch and, Josh’s last-minute inclusion of a ‘Curiosity Category’. Throughout the battle, we maturely, and in as least a biased manner as possible, tried to select a winner. The idea was that we’d then compare our own ratings with The Internet. We planned to put…
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