Apple Shipped More Watches Than The Whole Swiss Watch Industry in Q4 2017

We already knew that the Apple Watch was becoming a heavyweight of the watchmaking industry. Back in 2016, during the annual “Key Note” press conference, Tim Cook claimed that Apple was second only to Rolex in worldwide sales. In September, Cook announced that Apple Watch has become the top-selling watch globally. A few days ago came the final blow: Apple is on its way to sell more watches than the entire Swiss watch industry.

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7 years ago