This is it… This is the big one. The watch that the entire collecting community was expecting to see surfacing one day went under the hammer. This watch, as auctioneer Aurel Bacs explained to us in this video interview, is not only a celebrity’s watch; it represents much more than that. It’s the very watch that created an icon (the Paul Newman Daytona), the very watch that is, in fact, the reason why collecting steel sports watches is now so high. Well, it’s official, Paul Newman’s Paul Newman Daytona has been sold a few minutes ago, for a record price of over 17.7 Million, making it the most expensive wristwatch ever auctioned (and that’s with buyer’s premium).