Today’s high-end watch aficionados increasingly seek unique products; watches that no one else has and reflect their personality. Some brands offer bespoke watches, but companies specialised in watch customisation services are one avenue to exclusivity and personalisation. There are a handful of such companies, but Artisans de Genève is in a league of its own. […]
If you are a regular reader of MONOCHROME, you should now be familiar with Artisans de Genève, a watchmaking company that offers customization services for private customers. But they are not your typical watch customizer… Don’t expect a black coating or diamonds on the bezel. What Artisans de Genève does is far more complex. We’ve already […]
Artisans de Genève is a watchmaking company that offers watch customization services for private clients. However, Artisans de Genève is not your typical watch customizer. No blackened timepieces here… Its work goes far beyond aesthetics with impressive modifications on the structure of the watch itself and its movement performed by its craftsmen and watchmakers. For […]
Les Artisans de Genève is a watchmaking workshop offering customisation services for private customers. The original aspect of their work is that they perform elaborate modifications. Do not expect them to go for the straightforward black-PVD coated case… Their collaboration with Juan Pablo Montoya already gave us an idea of their “in-depth” approach. Today, Les […]
In the world of watches, opinions about modified or customized or ‘tuned’ watches is usually not very positive. That’s why the official collaboration between LVMH brands Zenith and TAG Heuer with one of these customizers, Bamford, was remarkable, to say the least. For a few years now, another customizer is making a name for itself and does it in a rather qualitative and original way. I’m talking about Artisans de Genève, and today they launch a fully skeletonized Rolex Daytona, which they designed together with ex-Formula 1 driver, Juan Pablo Montoya. And it looks pretty cool!