The Petrolhead Corner – Talking IWC Watches with F1 Champion Lewis Hamilton, including his New Portugieser Limited Edition
Cars and watches… It’s a topic that we’ve touched on multiple occasions, being one of the most natural matches possible. And for this reason, watchmakers have long partnered with Formula 1 teams and drivers. The mechanical connection, the search for performance and precision, the innovative spirit… It’s all there. However, for some, it goes beyond […]
The new season of Netflix’s Drive To Survive drops on February 24 (just in time for pre-season testing in Bahrain), and we can’t wait. And now’s the perfect time for a look at the watches of F1 to check out all the watch brand sponsors and their respective teams. Will we get some tasty new models … 
TAG Heuer is certain to rank highly among lists of the most recognisable watch brands. Their commercial success in recent years, especially among our fellow Aussies, is rivalled only by a select few. The story is the same when one considers their rich and storied past, from their founding in 1860, until today. Patenting their … 
I’ll be honest, TAG Heuer is not really a brand that I love. Sure, I like the classics such as the Monaco and other icons, but if I won the lottery then I wouldn’t be visiting the TAG Heuer boutique. So, the fact that I’ve chosen them as the brand that won 2022 signifies exactly … 
The first time I set foot in a luxury watch boutique was for a sim racing competition in 2019, driving a GT3 car around the Hungaroring. I won a pen, notebook, and baseball cap for my third place ranking, and figured that I’d pretty much peaked in my sim racing career. IWC went down a … 
Last weekend, Max Verstappen joined the pantheon of multiple world-champ greats. Winning the title once may be a hugely impressive accomplishment, but out of 34 F1 champions, only half have been able to repeat the feat. Though touted as a hot-headed teen upon his entry into the sport, Max has matured into a clinical, calm and … 
In a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. Not every tie-in is created equal. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank. But the proof is ultimately in the pudding. Last year, … 
The 2022 Formula 1 season is back after the summer break, and we here at Time + Tide couldn’t be more stoked. This is a season fraught with intrigue, from McLaren cutting loose favourite Aussie son Daniel Ricciardo, to his replacement, young gun and fellow countryman Oscar Piastri sliding into Ricciardo’s seat for his inaugural … 
