TAG Heuer is still in the driving seat when it comes to their racing sponsorship outreach
TAG Heuer is certain to rank highly among lists of the most recognisable watch brands. Their commercial success in recent years, especially among our fellow Aussies, is rivalled only by a select few. The story is the same when one considers their rich and storied past, from their founding in 1860, until today. Patenting their … Continued
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I’ll be honest, TAG Heuer is not really a brand that I love. Sure, I like the classics such as the Monaco and other icons, but if I won the lottery then I wouldn’t be visiting the TAG Heuer boutique. So, the fact that I’ve chosen them as the brand that won 2022 signifies exactly … 
The first time I set foot in a luxury watch boutique was for a sim racing competition in 2019, driving a GT3 car around the Hungaroring. I won a pen, notebook, and baseball cap for my third place ranking, and figured that I’d pretty much peaked in my sim racing career. IWC went down a … 
Last weekend, Max Verstappen joined the pantheon of multiple world-champ greats. Winning the title once may be a hugely impressive accomplishment, but out of 34 F1 champions, only half have been able to repeat the feat. Though touted as a hot-headed teen upon his entry into the sport, Max has matured into a clinical, calm and … 
In a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. Not every tie-in is created equal. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank. But the proof is ultimately in the pudding. Last year, … 
The 2022 Formula 1 season is back after the summer break, and we here at Time + Tide couldn’t be more stoked. This is a season fraught with intrigue, from McLaren cutting loose favourite Aussie son Daniel Ricciardo, to his replacement, young gun and fellow countryman Oscar Piastri sliding into Ricciardo’s seat for his inaugural … 
