New year, new decade and… new expectations too. We, at MONOCHROME, love watches and the watchmaking industry as a whole. No debate. And well, you know the drill, “spare the rod, spoil the child”. Since we enjoy watches and horology that much, we can’t help being critical, expecting more, wanting the industry to improve, to […]
This weekend, several major Swiss publications announced that COMCO (the Swiss Competition Commission) was about to announce that ETA, one of the major Swiss producers of watch calibres, ébauches and parts, would be forced to stop deliveries of movements to third-party manufacturers and watch brands as of 2020. The Swatch Group reacted strongly to this […]
Launched in November 2015, Czapek is still a relatively young independent watchmaker, which in 4 years has managed to become one of the top members of the indie scene, among other great names. Still, if the brand Czapek was recently unveiled, the name Czapek has a long, rich and impressive history. And there’s much more […]
Here, at MONOCHROME, we adore watches. Mechanical, high-end watches, hand-finished. We’re not really the right platform to write about smartwatches, or even quartz watches – this is our editorial choice, and we’ll stick to that. But last week, Swatch introduced SwatchPAY!, and that is a big innovation. I actually believe that this new introduction could, […]
Since its creation in 1888, watch manufacturer Carl F. Bucherer has (too) long been “flying under the radar”. Still, in recent years, the brand has decided to become much more visible and to gain its independence as a brand and as a watchmaker. This bold move was not just a marketing decision but required a […]
Created in 1888, and part the Bucherer Group, Carl F. Bucherer has developed impressively over the past few years, becoming much more visible and gaining independence as a watchmaker. Naturally, this required a long-term strategy driven by an industrial vision, innovative products and a global expansion of the distribution. To understand this evolution, and to […]
A few days ago an email from the IWC marketing team dropped into my inbox. Nothing unusual and like always I have a quick look at what the brand plans to communicate now. Maybe a new watch, another limited edition, or an update on the Silver Spirit Spitfire that is on its flight around the globe? Nope, the email was about three videos featuring legendary watchmaker Kurt Klaus and… a smartwatch.
The World Is Not Enough does not only apply to James Bond… It could also work for Bernard Arnault, the CEO of the world’s largest luxury group: LVMH. Already the owner of some of the most prestigious fashion, leather goods, hotels, vineyards, perfumes, department stores and watch/jewellery brands, the French group has just announced a […]
If you want to get a good understanding of a watch company, visiting the manufacture is really something you should plan. This is how you truly discover how a manufacture builds its watches, defines quality, and find out what is made “in-house”. IWC was born from an industrial vision, as F.A. Jones set up his […]
His more than 20 years of experience in the watch and jewellery industry have taken Antoine Pin around the world for Boucheron, Zenith, TAG Heuer and Bvlgari. On the occasion of the inauguration of brand’s newest production site, the Bvlgari Manufacture d’Habillage, we sat down with the newly appointed Managing Director of the Bvlgari Watch Division to discuss his perspective on the brand’s present and future.