Auction Report – Moser & Christie’s Raise CHF 100,000 In Support Of Traditional Swiss Watchmaking (with their weird cheese-watch)

As reported to you here a few weeks ago, Moser, in association with auction house Christie’s, was about to donate two of its most provocative watches, however with a loyal goal hidden behind: preserving the traditions of the Swiss Watchmaking industry and making sure that this expertise, unique in the world, will survive – and as you know, Moser is a fervent defender of the Swiss production, but not of the Swiss Made label. Yesterday, the final amount realised as the hammer fell was rather impressive. 

8 years ago

Auction Report – Moser & Christie’s Raise CHF 100,000 In Support Of Traditional Swiss Watchmaking (with their weird cheese-watch)

As reported to you here a few weeks ago, Moser, in association with auction house Christie’s, was about to donate two of its most provocative watches, however with a loyal goal hidden behind: preserving the traditions of the Swiss Watchmaking industry and making sure that this expertise, unique in the world, will survive – and as you know, Moser is a fervent defender of the Swiss production, but not of the Swiss Made label. Yesterday, the final amount realised as the hammer fell was rather impressive. 

8 years ago

Business News – Franck Muller Went Bankrupt… For 8 Days Only (and for a stupid reason)

As you might know, I’m French and thus, I frequently read Le Temps, a prominent Swiss newspaper – especially known for its respected section dedicated to the watchmaking industry. And what a surprise I found here. Indeed, Franck Muller, one of the main manufactures of Geneva, went bankrupt. We all know that the state of the industry is not the best ever, but still, this sounded like a blast… until I read the entire story!

8 years ago

Business News – Franck Muller Went Bankrupt… For 8 Days Only (and for a stupid reason)

As you might know, I’m French and thus, I frequently read Le Temps, a prominent Swiss newspaper – especially known for its respected section dedicated to the watchmaking industry. And what a surprise I found here. Indeed, Franck Muller, one of the main manufactures of Geneva, went bankrupt. We all know that the state of the industry is not the best ever, but still, this sounded like a blast… until I read the entire story!

8 years ago

Vaucher Manufacture Fleurier – A Look Behind-The-Scenes Of The Watch Industry

Over the last few years, we have reviewed quite a few brands and their manufactures. From the largest ones, for instance those owned by groups like Swatch Group, Richemont or LVMH, to the smallest ateliers of independent watchmakers. Recently, we had the opportunity to visit another type of manufacture, one that is not part of a brand but rather a supplier. The name is probably familiar to you already as they are one of the most prominent high-grade movement makers for third-parties; Vaucher Manufacture Fleurier.

8 years ago

OPINION – Joining Forces For The Best? The Tudor / Breitling Mechanical Alliance

When prior to Baselworld 2017, at their annual pre-Basel event, Tudor unveiled the new Black Bay Chronograph, the crowd of journalists present there immediately thought “in-house chronograph movement” (us included). The excitement lasted for less than 5 minutes, as soon as the official disclaimer was launched. Indeed, despite the “MT” nomenclature, this movement is not produced by Tudor, but by Breitling – which soon after announced the launch of a new 3-hand movement, based on a… Tudor calibre. Good thing or not? This is what we’re going to see with the new Tudor / Breitling alliance.

8 years ago

The Online Bespoke Experience – The Armin Strom Watch Configurator (Explained In Video)

While it is now common in the automotive industry to customize your future car, choosing colors and options, and to do it in front of a screen, by using an online configurator, the high-end watches buying experience remains relatively austere. You look at display windows, you enter a cosy boutique and you choose among the available watches. A very 1990s experience, you’ll admit. However, consumer behaviors are drastically evolving, and the future will be ruled two concepts: online and customization… And this is exactly what you’ll get with the new Armin Strom Watch Configurator, a unique and innovative way to create your own, tailor-made, high-end watch.

8 years ago