H. Moser & Cie. Launches The Swiss Mad Watch, The Most Swiss Watch Ever (With A Swiss Cheese Case… Yes!) & The Venturer Swiss Mad

Please read Swiss Mad, not Swiss Made. Recently, the high-end, yet irreverent, watchmaker H. Moser & Cie. reported to us their wish to get rid of the “Swiss Made” inscription on the dial of their watches, as well as the upcoming launch of the most Swiss Watch ever created. Yes, as few might know, “Swiss Made” doesn’t mean 100% made in Switzerland. And this is something Edouard Meylan (the brand’s CEO) sees as a betrayal towards customers. Well, now that we know the announcement, it is time to see what all that noise really means. The answer sits in two watches, including a concept piece, the Swiss Mad Watch, a 100% Swiss Made watch, from Swiss Materials (including a Swiss cheese case and a Swiss cow strap…) and the Venturer Swiss Mad, a more traditional commercial piece, yet 100% Swiss Made too. And if you want to know, yes it is bold, yes it irreverent, yes it is a gimmick, yes it is kind of stupid, but, (oh yes!) it is a superb move to shake up that sleeping industry.

8 years ago

Pre-SIHH 2017: HYT Brings Mechanical Lumination to the Pocket Watch

By Roberta Naas
Just in time for the upcoming SIHH 2017, HYT unveils an exciting new timepiece that blends history with futuristic concepts. In its all new Skull Pocket watch, the brand combines its famed liquid time indication with a mechanical light source to enhance the dial and time-telling function — all in a modern, yet vintage-inspired, pocket watch rendition. This marks the brand’s first-ever skull, mechanical light source combination. It is also the brand’s first pocket watch.

8 years ago

Announcement – Xavier Markl Joins Monochrome as Director of Business Development

End of last year we already announced that Tom Mulraney and Matthew Catellier strengthened our team, today we can report that Xavier Markl joins our team as Director of Business Development. You might be familiar with his name, as he wrote our Technical Perspective guides, with concise introductions to all things technical in wristwatches. Xavier isn’t new to the watch industry, as he has an already impressive career working for some of the most esteemed brands.

8 years ago

H. Moser: Making Swiss Made Great Again? Should it Matter?

Towards the tail end of 2016, H Moser & Cie, makers of a genre of chic conservative timepieces and fairly recent media masters released yet another thought provoking invective  – a letter whose rallying cry can be summed up thusly “no to Swiss Made, yes to Swissness.” Within the spheres of social media,…

8 years ago

Inside The Educational Boutique Of Glashütte Original In Paris

You might think that a boutique is… a boutique, meaning that in the end, the goal is to discover and buy watches. Well, this conception was true until a few years ago. However, today this perception might be slightly different and collectors, enthusiasts or newcomers have different wishes and want a different experience. While opening a new boutique Rue de la Paix, in the heart of the Paris’ watch heaven, Glashütte Original had this in mind. Today, we’d like to share with you the new approach wanted by the brand, based on education, understanding and didactical experience.

8 years ago

H. Moser & Cie Removes “Swiss Made” From Its Watches And Teases Us With The Upcoming Most Swiss Watch Ever Created

As of the 1st of January 2017, the “Swiss Made” label will change its rules, being reinforced and aiming in providing a more Swiss production to the end consumer. In other words, a “Swiss Made” watch will have to comprise 60% of components of Swiss origin in order to be considered eligible (as a reminder, the previous rule was that at least 50% of a watch’s value has to be realized in Switzerland). A reinforcement it is, however, not enough for a manufacture named H. Moser & Cie. For various reasons that we’ll explain, the brand doesn’t agree anymore with these rules, deciding to forgo the Swiss Made label and jointly, unveiling the most Swiss watch ever created; produced in Switzerland, by Swiss watchmakers and using materials of Swiss origin.

8 years ago