TAG Heuer Appoints Alec Monopoly As Art Provocateur – and J.C. Biver Tells Us Why It’s Good For TAG

A few days ago, right from the Miami Contemporary Art week, TAG Heuer and its CEO, Jean-Claude Biver (also President of the LVMH Watch Division), announced the appointment of American street-artist Alec Monopoly as Art Provocateur for the Avant-Garde brand. Well, as you may have seen already (it was all over social medial feeds), some reacted quite fiercely to this announcement, judging the collaboration rather irrelevant. However, we were there and we took the time to sit down with Mister Biver and Alec Monopoly, to understand what was behind this appointment. And we can tell you that first, it’s far from being a stupid idea, then it’s a real first in the industry and finally, it’s a great idea for an industry that faces a lack of creativity.

8 years ago

Parmigiani Fleurier Unveils 1950 Tonda Meteorite Watch

By Roberta Naas
Meteorite dials are a rare and wonderful breed — each dial is unique and makes the watch unique. That may well be why Parmigiani Fleurier opts for white,blue or black meteorite dials in the new 1950 Tonda Meteorite anniversary collection. Here we take a

8 years ago

14 Winning Watches at GPHG 2016

By Roberta Naas
Last night in Geneva, 14 timepieces were honored at the annual Grand Prix de Horlogerie Geneva, which pays tribute to one watch in each of a dozen different categories. The final 14 winners were culled down from an initial 160+ watches that were submitted by brands in June. Additionally there was a Special Jury Prize awarded to The George Daniels Educational Trust. Here we bring you a look at the winning watches

8 years ago

Industry News – Massive Shakeups at Richemont, Abolishes CEO Role, IWC’s Kern Head of Watchmaking and Montblanc’s Lambert Head of Operations

Telling you that the watchmaking industry is now facing some troubles won’t be the biggest piece of news you’ll have today. It is now known, the Swiss industry is in tough period, sales are decreasing, profits are going lower and stocks are massively increasing at retailers. This situation seemed to be quite a secret for a year or so, but now, large groups – mainly those listed and that must report to shareholders – are making things clearer and the situation becomes public. As a proof, yesterday Richmont Group, the second largest actor in the field of luxury watchmaking (owner of Cartier, IWC, Jaeger, Montblanc and more) announced declining results, abolished CEO Role and unveiled a major sweeping management overhaul – as IWC’s Kern will become Head of Watchmaking and Montblanc’s Lambert Head of Operations.

8 years ago

Announcing – We’re expanding and Tom Mulraney and Matthew Catellier are joining Monochrome

It is with great pleasure that we welcome two gentlemen to the Monochrome team, who will be helping us out to cover what we at Monochrome feel are great watches. The Monochrome selection so to say. Tom is Monochrome’s “man in London” and will cover everything that’s important, horologically speaking, from the UK and London in particular, while Matthew will be handling our selection of value propositions and cool Kickstarter brands.

8 years ago

Introducing the IWC Portugieser Tourbillon Hand-Wound Edition “D. H. Craig USA” Limited Edition Watch

By Roberta Naas For those in the know, it may come as no surprise that Swiss watch brand IWC was actually founded by an American: Florentine Ariosto Jones. Jones traveled from Boston to Switzerland, where he planned to harness the power of the Rhine River and build affordable watches and he founded The International Watch Company (IWC) in 1868. Today, in honor of Jones and his work, the brand is unveiling a limited-edition Portugieser Tourbillon Hand-Wound

8 years ago