Category: Industry News

In-Depth: Why the TAG Heuer CH80 (now named Heuer-03) comes back? (and a visit of the relaunched Chevenez Manufacture)

One week ago, we introduced to you (and far in advance) the first prototype of the TAG Heuer Autavia “Jochen Rindt” reedition, one of the first customer-designed watches made by the industry in a long time. Well, already a good news on its own, this watch was not the only point of interest here, as inside its case is ticking something we didn’t expect to see anymore from TAG Heuer, the Calibre Heuer-03 (ex. CH80, which was supposed to be a project killed before its birth). During the Heuer collectors summit, we had the chance to visit the Chevenez Manufacture (the one that was supposedly stopped…), to see the new movement, to understand the evolutions and finally to talk with the teams, including Jean-Claude Biver, just to bring the light on this complex but, in the end, happy situation.

8 years ago

Inside the Manufacture: A. Lange & Sohne Brings German Watchmaking to New Heights

By Roberta Naas
Not too long ago, we were granted unique access to the all-new, state-of-the-art A. Lange & Sohne watch manufacture in Glashutte, Germany. In the famed Saxony region, where German independent watchmaking thrived prior to the expropriation after World War II, once-strong brands have spent decades re-inventing themselves and coming full circle into the

8 years ago

Cartier Re-Opens Landmark Fifth Avenue Mansion Designed by Thierry Despont

By Roberta Naas
After nearly three years of complete renovation, the Cartier Mansion on Fifth Avenue re-opened last week with much fanfare. The completely revamped mansion is the stuff legends are made of – much like all of Cartier. In fact, the mansion was initially purchased nearly 100 years ago with a pearl necklace.

8 years ago

An open letter to the Swiss watch industry, in reaction to “Apple being second behind Rolex”

Dear Swiss watch industry, dear Swiss brands, dear CEOs of Swiss manufactures, I love you! Yes, I do love everything the Swiss watch industry represents, everything that is behind the idea of this secular artistry – the heritage, the traditions, the attention to details, this innovation spirit linked to a strong respect to history, the devoted people who work days and days on your watches… I’m not writing you this letter as the managing editor of a watch magazine but mainly as a passionate collector. For this reason, I do care about you. However, dear Swiss watch industry, you certainly heard yesterday that Apple is the second player of the watch industry, just behind Rolex. And that’s not a detail.

8 years ago

Column – Red Rover… TAG Heuer to team up with China Space Agency for Mars Exploration

When I bought my Omega Speedmaster X-33 many moons ago, it was a shoe-in for the first watch to Mars – at the time it was the only watch qualified for missions to Mars. Jean-Claude Biver – the Lazarus of the watchmaking industry – has partnered up with China’s State Administration of Science, Technology and Industry for National Defense (CNSA) to put an end to that reign. The Red Planet for the Red Country… Seems natural! And TAG Heuer will be part of the show.

8 years ago

4 Gold Medal Winners at Rio 2016 Who are Also Watch Brand Ambassadors

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 — including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

8 years ago