Cartier Re-Opens Landmark Fifth Avenue Mansion Designed by Thierry Despont

By Roberta Naas
After nearly three years of complete renovation, the Cartier Mansion on Fifth Avenue re-opened last week with much fanfare. The completely revamped mansion is the stuff legends are made of – much like all of Cartier. In fact, the mansion was initially purchased nearly 100 years ago with a pearl necklace.

8 years ago

An open letter to the Swiss watch industry, in reaction to “Apple being second behind Rolex”

Dear Swiss watch industry, dear Swiss brands, dear CEOs of Swiss manufactures, I love you! Yes, I do love everything the Swiss watch industry represents, everything that is behind the idea of this secular artistry – the heritage, the traditions, the attention to details, this innovation spirit linked to a strong respect to history, the devoted people who work days and days on your watches… I’m not writing you this letter as the managing editor of a watch magazine but mainly as a passionate collector. For this reason, I do care about you. However, dear Swiss watch industry, you certainly heard yesterday that Apple is the second player of the watch industry, just behind Rolex. And that’s not a detail.

8 years ago

Column – Red Rover… TAG Heuer to team up with China Space Agency for Mars Exploration

When I bought my Omega Speedmaster X-33 many moons ago, it was a shoe-in for the first watch to Mars – at the time it was the only watch qualified for missions to Mars. Jean-Claude Biver – the Lazarus of the watchmaking industry – has partnered up with China’s State Administration of Science, Technology and Industry for National Defense (CNSA) to put an end to that reign. The Red Planet for the Red Country… Seems natural! And TAG Heuer will be part of the show.

8 years ago

4 Gold Medal Winners at Rio 2016 Who are Also Watch Brand Ambassadors

By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 — including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.

8 years ago

5 Questions with Miami Marlins Right Fielder Giancarlo Stanton, TAG Heuer Brand Ambassador

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

8 years ago