Sprinter Wayde Van Niekerk Officially Named Richard Mille Partner Athlete
By Roberta Naas Just about a week ago, we wrote about
Category: Industry News
4 Key Motorsports Events Rolex Supports at Monterey Classic Car Week
By Roberta Naas Rolex was almost as ubiquitous as the vintage cars that lit up the California landscape last week at the Monterey Classic Car Week. Read about the events of the week and Rolex’s role.
Column – Red Rover… TAG Heuer to team up with China Space Agency for Mars Exploration
When I bought my Omega Speedmaster X-33 many moons ago, it was a shoe-in for the first watch to Mars – at the time it was the only watch qualified for missions to Mars. Jean-Claude Biver – the Lazarus of the watchmaking industry – has partnered up with China’s State Administration of Science, Technology and Industry for National Defense (CNSA) to put an end to that reign. The Red Planet for the Red Country… Seems natural! And TAG Heuer will be part of the show.
4 Gold Medal Winners at Rio 2016 Who are Also Watch Brand Ambassadors
By Roberta Naas Rio 2016, the XXXI Olympic Games, proved to be intensely satisfying (and dissatisfying in some ways) for America. American athletes claimed the highest number of medals – 121 — including 46 Gold, 37 Silver and 38 Bronze. Women won 27 of those 46 Golds. Some of the winners of this year’s Gold medals were also from other countries around the world. Here we bring you a look at four winning athletes who are also watch brand ambassadors.
Rio 2016: Men’s USA Basketball Team, Including Haute Time Co-Founder Carmelo Anthony, Takes the Gold
By Roberta Naas Haute Time’s co-founder and famed NBA player Carmelo Anthony was a leading member of Team USA men’s basketball, which took the win in Rio. The men’s basketball team took home its third consecutive Olympic gold medal.
5 Questions with Miami Marlins Right Fielder Giancarlo Stanton, TAG Heuer Brand Ambassador
By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.
Move Over Peridot, Spinel is the New August Birthstone
By Roberta Naas Peridot just got bumped. Well, to be fair – it only got pushed aside. For the first time in more than 100 years, a new stone has been added to the birthstone lineup. Spinel is now officially also an August stone – giving lucky Leos (and a few Virgos born late in August) a choice in color.
TAG Heuer Unveils 100th Anniversary Mikrograph 1/100th of a Second Automatic Chronograph
By Roberta Naas In honor of the first Mikrograph created in 1916, TAG Heuer unveils the limited edition, convertible 100th anniversary Mikrograph 1/100th of a second Automatic Chronograph that
TAG Heuer, Giancarlo Stanton, Hilaire Damiron Celebrate 100 Years of Innovation and History Surrounding the Carrera Panamericana Races
By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and
One on One: Raynald Aeschlimann, Omega CEO and President, Talks about Rio 2016 and the Precise Olympic Timing
By Roberta Naas Last week, we brought you the news about the incredible precision timing of the Rio 2016 Summer Olympic Games by Omega, which has been the Official Timekeeper of the Olympics for years. Now, we talk with Omega CEO and President Raynald Aeschlimann about what it takes to stay on top of timing the world’s largest sports gathering.