TAG Heuer assembled a healthy dose of New York’s “who’s who” at the famed Gleason’s Boxing Gym to break cover on their latest release, one that might in fact have a more niche appeal than the grandiose event might suggest. The TAG Heuer Carrera Caliber 5 Ring Master Muhammad Ali watch is a new piece based on one of Heuer’s stopwatches from the ‘50s.
A night in celebration of boxing legend Muhammad Ali with TAG Heuer.
If you’re a watch connoisseur, we suggest you follow these five Instagram pages now.
TAG Heuer is making a play for space exploration history as the official timekeeper of China’s Mars Exploration Program. The announcement came this week in Beijing as TAG Heuer CEO and branding wizard extraordinaire Jean-Claude Biver celebrated with scientists and officials of the China National Space Administration the unveiling of the exterior design of China’s first Mars rover. TAG Heuer is a sponsor of the program, and the planned 2020 Chinese mission to Mars will include a TAG Heuer timepiece on board.