The name Conquest is an important one at Longines, as it refers to a long-lasting collection that was first introduced in 1954. A surprising fact about this name: it was the first step in an emerging marketing strategy for the brand, which was to give a name to a family of watches, creating a collection. […]
Longines has a long and extensive history in watchmaking and often showcases its ability to capture the spirit of bygone collections. A few examples are the very popular and widespread Spirit line, but also iconic models such as the Legend Diver. On the other, more modern end of the spectrum sit collections such as the […]
The Longines Spirit lineup has become a go-to collection to recommend when someone asks what a great option would be for an entry-level Swiss luxury watch. The collection, now three years into its current generation, has seen quite rapid growth with a variety of aesthetic and functional configurations. Born initially in 2020 with 40mm and … Continued
The post HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42 appeared first on Time and Tide Watches.
The post HANDS-ON: The Longines Spirit Zulu Time 39 offers a more compact and ergonomic take on the prior 42 appeared first on Time and Tide Watches.
Charles Lindbergh, the first man to fly solo across the Atlantic in 1927, became a poster boy for Longines. Not only was the brand in charge of measuring the official flight time of his epic feat, but it worked together with Lindbergh to create the famous navigation watch – Hour Angle – for pilots. Famous […]
If you’re looking to build a well-rounded watch collection, a mechanical chronograph has to be in the conversation. You could go all in with a blue-chip piece such as a vintage Speedmaster, Daytona, or Navitimer, but that might eat up a good chunk of your discretionary budget. Luckily, it’s a great time to add a … Continued
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The post The 5 best affordable mechanical chronographs under $3,000 appeared first on Time and Tide Watches.
Among the more distinguished watch design languages was the Art Deco period, birthing iconic designs such as the Jaeger-LeCoultre Reverso and Cartier Tank, alongside lesser-known but clearly of-the-period pieces akin to the slant-dialled Vacheron Constantin 1921. This period was not just one of refinement and apparent squaring-off in case design, it also ushered in the … Continued
The post Divide and conquer: The 10 best sector dials appeared first on Time and Tide Watches.
The post Divide and conquer: The 10 best sector dials appeared first on Time and Tide Watches.
The person in charge of Longines’ heritage reissues must have one of the watch world’s cushiest jobs. I always imagine them lazing around for most of the year – playing Wordle and drinking endless cups of coffee. Then, as their annual deadline looms, I picture them hastily thumbing through a dusty catalogue and selecting a … Continued
The post Longines remind us why they boast one of the watch world’s most enviable histories appeared first on Time and Tide Watches.
The post Longines remind us why they boast one of the watch world’s most enviable histories appeared first on Time and Tide Watches.
The history of timekeeping dates back to whenever the first creature wondered where the sun was in the sky, and the earliest evidence for calendars comes from Babylon and Egypt 5,000 years ago. In all that time, there haven’t been any horological events that are mentioned with as much dread as the Quartz Crisis. After … Continued
The post The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years appeared first on Time and Tide Watches.
The post The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years appeared first on Time and Tide Watches.
One of the oldest names in the Swiss watch industry, Longines is the market leader in the highly competitive CHF 1,000-5,000 price segment. On the occasion of the brand’s presentation of its 2023 novelties in Switzerland, we had the opportunity to sit down with the brand’s CEO, Matthias Breschan, to discuss their strategy and some […]
There is no denying that Longines’ latest and most prolific collection, the Spirit, has been quite a success during its two years of existence. With its attractive combination of modern features and historical references to the brand’s aviation past, the Spirit has already been released in multiple editions, including time-and-date, chronograph, no-date and recently, GMT […]