Interview – Matthias Breschan, CEO of Longines, On Upcoming Strategy And Launches

One of the oldest names in the Swiss watch industry, Longines is the market leader in the highly competitive CHF 1,000-5,000 price segment. On the occasion of the brand’s presentation of its 2023 novelties in Switzerland, we had the opportunity to sit down with the brand’s CEO, Matthias Breschan, to discuss their strategy and some […]

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