The future of luxury watch marketing is 3D
Watches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is fierce, and brands are always looking for new ways to stand out from the crowd. Of course, this can happen when you release a great product, but getting consumers’ attention … Continued
The post The future of luxury watch marketing is 3D appeared first on Time and Tide Watches.
The post The future of luxury watch marketing is 3D appeared first on Time and Tide Watches.
I never thought these words would come out of my mouth, but I am letting go of one of the holiest grails in my collection, my near-mint Omega Speedmaster Professional Moonwatch. If you know me, you’ll know this is one of the most out of character things I have done in all my time collecting … 
In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … 
In this post-MoonSwatch world, are too many brands trying to take advantage of hype culture?
Size does matter, especially so when you come across a watch that is perfect – except that it doesn’t fit your wrist whatsoever.
In a world where hype is seemingly king, there are watches that us regular mortals are unlikely to ever be able to obtain. Waitlist numbers that get passed down to the next generation have become increasingly common, but what if they weren’t a thing?
Are you an aspiring adventurer, but can’t splash the cash for a Breitling Emergency? O-Boy, have we the watch for you.
Likely the most significant horological event of the previous century, the quartz crisis (or revolution, depending on which side you stood), not only signalled the beginning of the end for many smaller watch manufactures, but also influenced the way we look at watches to this very day. Quartz is often looked down upon, and incorrectly … 
No matter how tasteful your watch collection, no matter how stuffed your portfolio is with blue chip stocks like no-date Subs, classic Heuers, or the perfect Cartier Tank, there’s probably a black sheep lurking somewhere. Your questionable choices. Your dark secrets. The one that’s horribly out of fashion, objectively unattractive, or just plain bizarre. Be … 
Watchmaking is not at all a recent development. Even if you’re only counting from when pocket watches were widespread, that’s still coming up on 300 years of development and evolution. Despite that, shifting cultures and styles are constantly bringing forward new designs, new complications, and new technologies. So with all that in mind, why is …