When “tropical” and “ghost bezel” don’t cut it. Describe the condition of this Rolex salvaged from the bottom of the ocean

For people selling watches, “vintage” is the polite word for “old”.  It’s easy to understand why this has become such a necessary euphemism when it comes to flogging a timepiece for an often substantial fee. In modern culture, after all, “old” carries rather unhelpful connotations from a marketing perspective. The phrase “old age”, for example, … Continued

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The post When “tropical” and “ghost bezel” don’t cut it. Describe the condition of this Rolex salvaged from the bottom of the ocean appeared first on Time and Tide Watches.

2 years ago

WHAT IF… Universal Genève was revived?

Universal Genève’s story is one of the highest of highs and lowest of lows. The brand experienced fruitful periods for much of its lifetime, only to become a victim of several unsuccessful post-quartz crisis revivals. Multiple star athletes, musical icons and toppled dictators all sported Universal Genève watches in some capacity, a few becoming heroes … Continued

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2 years ago

Why Boldr is the enthusiast brand that you should have on your radar

Their name may not be as recognised as Rolex by the hoi polloi, but Singaporean microbrand Boldr Supply Co. has long been something of an insider’s secret among watch collectors. A winning combination of adventurous designs, fantastic build quality, and sought-after specs, all at “how do they do it?” prices, have made Boldr a favourite … Continued

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The post Why Boldr is the enthusiast brand that you should have on your radar appeared first on Time and Tide Watches.

2 years ago

WHAT IF… TAG Heuer created their own MoonSwatch moment with a retro Formula 1?

Welcome to another episode of WHAT IF…, where we ruminate on the alternate reality of a watch industry in a parallel universe. For this installment, we take a look at TAG Heuer’s Formula 1, a legendary part of horological history, famed not for its elevated status, but for its fun-loving appeal to even non-watch people. … Continued

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The post WHAT IF… TAG Heuer created their own MoonSwatch moment with a retro Formula 1? appeared first on Time and Tide Watches.

2 years ago

Can you ever really retire from being a watch collector or enthusiast?

As I always say, I was a watch enthusiast long before I was a watch journalist. I will always first and foremost be a watch geek. So, I am no stranger to collecting watches, exploring forums, and consuming watch media. During a routine scrolling through my social media feed earlier this month, a post in … Continued

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The post Can you ever really retire from being a watch collector or enthusiast? appeared first on Time and Tide Watches.

2 years ago

The 10 best lume dial watches

The formula is simple. Lume is cool, so that must mean the more lume, the better. Rather than pointing out any potential flaws in my logic, here’s a roundup of full-lume dial watches, covering different styles and price points. A brief history of luminous watch dials Murphy’s Law states, “A man with one watch knows … Continued

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The post The 10 best lume dial watches appeared first on Time and Tide Watches.

2 years ago

WHAT IF… There were no more Rolex waitlists?

If you ask the average person to name a watch brand, they’ll most likely say Rolex. Such is the power of the company which arguably perfected the sports watch, and also transformed wristwatch marketing methods with memorable campaigns and endorsements. In terms of pure dollars, Rolex dominate the Swiss watch industry as well, with US$9.7B … Continued

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The post WHAT IF… There were no more Rolex waitlists? appeared first on Time and Tide Watches.

2 years ago

5 reasons you need to be familiar with the Omega Speedmaster Reduced

It’s fair to say that the Omega Speedmaster Moonwatch is one of the most famous watches of all time, up there even in the minds of the uninitiated. As the watch that went to the moon and thrived on racetracks, it’s cemented a strong legacy within horological history and has become a stylistic icon. As … Continued

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The post 5 reasons you need to be familiar with the Omega Speedmaster Reduced appeared first on Time and Tide Watches.

2 years ago

Should watch brands cancel orders placed with the intention of immediately flipping them?

Watch flipping. The practice, depending on which side of the coin you are on, poses one of the biggest problems or opportunities within the watch space today. With watches increasingly being looked at as an investment opportunity, and financial figures such as Kevin O’Leary endorsing the notion that investing in watches is better than investing … Continued

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The post Should watch brands cancel orders placed with the intention of immediately flipping them? appeared first on Time and Tide Watches.

2 years ago

WHAT IF… Grand Seiko finally made a smaller dive watch

Editor’s note: What if? It can be a prefix of imagination, wonder and hope. On the other side of the coin, it can also provoke a melancholy game of hindsight. But within this new column, it is simply a space for us to experiment with our curiosity. Marvel fans will be familiar with the thought-provoking … Continued

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The post WHAT IF… Grand Seiko finally made a smaller dive watch appeared first on Time and Tide Watches.

2 years ago