Big Watches, Small Wrists Part 6: Hublot big love

Today we enter the world of the Hublot Big Bang, yes that’s right, Hublot one of the most polarising watch brands on the market. They were made famous by the likes of Jay-Z whose lyrics: ”I’m still the man to watch, Hublot on my left hand or not” and his Hublot-centric collection outline his continued … Continued

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2 years ago

Big Watches, Small Wrists Part 5: The best deep divers for slim wrists

If the moon was the frontier of the 1960s, then the deepest sea has been the frontier ever since – specifically the Mariana Trench in the Western Pacific Ocean. Last year, saw yet another challenge laid down, but this time not in an actual attempt to reach the bottom, rather in the release of the … Continued

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2 years ago

Invicta on pole position with a marketing masterclass in Formula 2

InvictaEditor’s note: As soon as Invicta is mentioned in the presence of watch enthusiasts, jests and jeers are inevitable. The brand has long strayed from its centuries-old heritage and has since evolved into a mall and QVC/TV-peddled watch brand largely known for affordable homage-driven designs. But Kieran, a recent addition to the Time+Tide team, has done something … Continued

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2 years ago

How Swiss is “Swiss enough”?

According to the BBC, the Swiss chocolate bar, Toblerone, is being forced to remove the image of the iconic Swiss Matterhorn mountain peak on its pyramid-shaped packaging, due to some of its production moving from Switzerland to Slovakia. The reason? Not Swiss enough. Clearly, having “Swiss made” on the label is valuable, especially for products … Continued

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2 years ago

Big Watches, Small Wrists Part IV: Will I ever be able to pull off the Moonwatch?

Frank Sinatra had it right with Fly Me To the Moon. The closest neighbour to planet Earth is the place to be, in fact, in the 1960s and ’70s, the space race saw the Moon as the biggest frontier to be conquered. These days it’s Mars, as Omega recently reminded us with the Mars Timer, … Continued

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2 years ago

Big Watches, Small Wrists Part III: Can I pull off a pilot’s watch?

When I was young, just like many other kids, I dreamed of being a fighter pilot. Perhaps it was the infectiously catchy Kenny Loggins song that I imagined playing in the cockpit whilst dog-fighting with my friends at high speed, or maybe it was my dream of having a legitimately cool call-sign, “Elektra” perhaps. Whatever … Continued

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2 years ago

Some reflections on female watches on International Women’s Day

For me, this International Women’s Day feels somehow different or perhaps more poignant to previous years in our horological microcosm. That’s because, I think, perhaps we are seeing a shift in the way that women and indeed the larger concept of gender is portrayed in watch culture. For over a century, watches have been clearly … Continued

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2 years ago

You are not a flipper: Three perfectly good reasons for selling a watch right after buying it

Though I love the watch community as a whole, there are times where I couldn’t disagree more with the direction of its ire. One such moment happened earlier this year with the release of the MoonSwatch. The overall positive vibes were cut like a knife by a wave of negativity. Much of which had to … Continued

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2 years ago

Chopard L.U.C and the challenges of outgrowing a household name

If I asked you what attributes are necessary for a brand to be elevated to the echelons occupied by the likes of the holy trinity, I’m sure the answer would contain some, if not all, of the following: rich heritage, exceptional attention to detail, and unique, highly-involved complications. I needn’t name all the names that … Continued

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2 years ago

Big Watches, Small Wrists Part II: Can I manage a Panerai?

Welcome back to Big Watches, Small Wrists, a series where we look at those big beauties and their size-restrained counterparts to allow you, small-wristed reader, to find and fall in love with something you can truly feel comfortable donning. No more feeling sized out in a world of big-wristed horology, here we’ll find you your … Continued

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2 years ago