Is Commercialism by another name, Democratisation?

Increasingly, watch fairs like SIHH and Baselworld are headlined by the complications of the grandest and most expensive forms. They’re beautiful, head-turning and as a result, outclass most of the other watches a brand might release. A common joke (warning: it’s fairly gauche) amongst men is the fear of going to bed with a…

8 years ago

Are Non-Purist Brands Beginning to Express Purist Watchmaking Approaches? Pt 1.

In a recent 2016 BBC news story, it was reported that Chimpanzees had entered the stone age for some 700 years now: Excavated ancient stone tools used by monkeys had given scientists a glimpse into the evolutionary process of simian technology. Analogously, there has been some grumblings amongst industry insiders that Swiss watchmaking has…

8 years ago

Throwback Sundays: Six Watch Recommendations for Running Errands, from Our Archives

Imagine yourself in this situation: you need to head down to a supermarket that is ten minutes away to grab some ingredients that have just run out. As a Watch-Idiot-Savant (WIS), you would not want to leave the house without wearing a watch, and yet you also not want to wear something that is too pricey too. Well, what will you choose?…

8 years ago

The Curious Legacy of Audemars Piguet Calendar Watches Part 2.

It is a commonly held belief that Gerald Genta’s Royal Oak watch launched in 1972, saved Audemars Piguet from collapse during the quartz crisis. However, the truth was the Royal Oak was almost universally panned when unveiled at the Baselworld Fair and there was another which played a crucial role – the Audemars Piguet…

8 years ago

In House and Everything in between: Are collectors asking to be lied to?

Watch collectors (despite at times being possessed of geek-depth level of research and knowledge) is often prone to the same psychological quirks as any other average consumer. “In-house” is often just like any other criteria used to quantify a desirable, sometimes deeply technical object into a handful of easily digested…

8 years ago

Quartz is the future of the Industry (But not in the way you think)

Given weak job prospects and rising GINI co-efficient, the Millennial Generation isn’t flush with cash. Studies show that millennials earn USD2000 less than their parents did in the 80s adjusted for inflation, netting on average USD31,000 to UDS35,000 per annum. Add to the fact the ubiquity of laptop, tablet and smartphone devices in…

8 years ago

Are We Celebrating the Watchmaker to the Point of Ignoring the Designer?

Watchmakers are veritable rockstars. They make the cool movements, visualise the finishing and make assessments as to what quickens the heart of a watch idiot savant and appeals to our horological lusts. Yet, reverse the watch once more and what caught our eyes initially was the face and shape- much like how a woman catches our attention because…

8 years ago