Horological Travesty: The TAG Heuer Monaco V4 is Underappreciated

Three days past Christmas and thoughts of the Wise men’s gifts of Gold, Frankincense and Myrrh for the infant Christ led me thinking about the 2014’s seminal TAG Heuer Monaco V4 in rose gold, ruthenium and ceramic. This in turn, led me to consider the other Monaco V4 watches that have come before and after it; I began to…

8 years ago

No, Bloomberg, the Swiss Watch You Covet is not going to be 3D Printed

In a recent “clickbaity” (for watch lovers anyway) Bloomberg article titled “Next Christmas That Swiss Watch You Covet Could Be 3D Printed”, Deployant was surprised at the esteemed broadsheet’s hyperbolic headline and so we decided to respond with a headline of our own – No, the Swiss Watch You Covet is not going to…

8 years ago

Eternal Seduction: Allure of the Bulgari Serpenti

When it comes to the symbolism of the Bulgari Serpenti, there’s an allure as eternal as the drama which unfolded in the opening pages of the Book of Genesis. Chauvinists would talk about how Eve was tempted by a serpent but in essence, it’s Adam’s sin of acquiescence and not Eve’s. Biblically speaking, Eve…

8 years ago

Move aside Doc Strange, the Real Magic is in the Perpetual Calendar

Created somewhere between the mid to late 1920s, many understand the primacy of the perpetual calendar as a milestone complication denoting watchmaking prowess but fewer understand the complexities and just how miraculous the operation of a perpetual calendar really is.…

8 years ago

3 Generations of Deployant, 1 Mutual Love for Chopard LUC

When the Schuefele family took over Chopard in 1963, it is likely that founder Louis-Ulysse Chopard would have been delighted with the continuation of family values and focus on humanity, a spirit he himself instigated when he founded Chopard LUC (Editor’s note: modern name used for clarity) in 1860.…

8 years ago

Insider View: State of the Industry Assessment

Editor’s Note: The watch industry is undergoing throes of turmoil. Is this just turbulence, or a major storm threatening danger is in the cards. Our Special Correspondent, Dr. Frank Müller (The Bridge to Luxury, TBTL) gives his assessment of the State of the Industry in this article. Opinions expressed are solely of TBTL. …

8 years ago