Which watch trends survived the pandemic?

Pandemic Watch Trends DesktopThe effects of the coronavirus pandemic were obviously widespread, but the wristwatch industry didn’t suffer nearly as much as was predicted. Some companies even managed to do better in lockdown, as watch enthusiasts had nothing else to do but browse online and shop. There was a cultural shift certainly, but that also led to a … Continued

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A collector’s first foray into vintage, and why you should consider it too

featured image Rolex 6424 Oyster PrecisionMy watch collecting journey started when I was very young. Something inexplicable attracted me to these collectible wrist companions, and I can safely say I’ve barely gone a day in my life without wearing one. While all of these watches have been inherently disparate, one common theme runs through my collecting journey – pretty much … Continued

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Marlon Brando’s Rolex GMT-Master is up for auction again. What will Kurtz’s watch bring this time?

featured image Rolex Marlon Brando Ref1675 gmt masterStarring in Apocalypse Now, the bezelless GMT-Master is being offered by Christie’s in November.

The post Marlon Brando’s Rolex GMT-Master is up for auction again. What will Kurtz’s watch bring this time? appeared first on Time and Tide Watches.

The post Marlon Brando’s Rolex GMT-Master is up for auction again. What will Kurtz’s watch bring this time? appeared first on Time and Tide Watches.

Case thickness dictates the difference between a good watch design and a great one

Omega Seamaster 300M 60 Years Of Bond Edition Steel OMEGA MARCH 2023 72Looking at the headline, you are probably thinking “WTF Zach… what are you on about?” Of course, key metrics include diameter, lug-to-lug, material, depth rating, accuracy… Aesthetics such as the dial and the level of decoration are motivators as well – but, for now, I am focusing on measurements and metrics, rather than looks. A … Continued

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The future of luxury watch marketing is 3D

iwc 3d billboard big pilot featureWatches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is fierce, and brands are always looking for new ways to stand out from the crowd. Of course, this can happen when you release a great product, but getting consumers’ attention … Continued

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Letting go of a grail: Why I am selling my near-perfect Omega Speedmaster

LETTING GO OF GRAIL FEATUREI never thought these words would come out of my mouth, but I am letting go of one of the holiest grails in my collection, my near-mint Omega Speedmaster Professional Moonwatch. If you know me, you’ll know this is one of the most out of character things I have done in all my time collecting … Continued

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Why Blancpain’s epic marketing flex didn’t involve a single watch

blancpain1In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued

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