TAG Heuer Watch Going To Mars With China’s Official Mars Exploration Program

TAG Heuer is making a play for space exploration history as the official timekeeper of China’s Mars Exploration Program. The announcement came this week in Beijing as TAG Heuer CEO and branding wizard extraordinaire Jean-Claude Biver celebrated with scientists and officials of the China National Space Administration the unveiling of the exterior design of China’s first Mars rover. TAG Heuer is a sponsor of the program, and the planned 2020 Chinese mission to Mars will include a TAG Heuer timepiece on board.

8 years ago

Omega Speedmaster Moonwatch Alaska Project Watch Review

The Omega Speedmaster Moonwatch Alaska Project reference 311.32.42.30.04.001 was the limited edition Speedmaster watch model that Omega introduced at Baselworld 2008. It happens to have one of the most interesting “limited-edition stories” among the modern limited-edition Omega Speedmaster Moonwatches, in my opinion, and it happens to look really cool.

8 years ago

Luxury Watches Inspired By Star Trek

With Star Trek Beyond now in theaters, we got to thinking about the cultural legacy of the popular science fiction franchise and the influence it has had on watch design.

8 years ago