The new Swatch Bioceramic What If? collection reimagines their round 1983 debut as square
The new Swatch Bioceramic What If? collection imagines their 1983 debut was square instead of round. It merges ‘80s style with modern eco-friendly materials such as bioceramic. Four watches are available in green, black, grey and beige. The exploration of alternate and parallel universes has definitely become one of the most interesting pop culture trends … Continued
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Despite it being a more than a year since the MoonSwatch mania exploded, it seems like the hype is still very much alive. To keep interest high, Swatch has released a version of the Mission to Moonshine Gold for each full moon since March, printing a variety of motifs onto a gold-plated main chrono hand … 
The Swatch x Jean-Michel Basquiat collection marks the final collaboration of the Art Journey project Previous collaborations were with MoMA, Magritte, Louvre Abu Dhabi, and Le Gallerie Degli Uffizi The triptych includes three quartz-driven pieces inspired by Basquiat’s ‘Ishtar’, ‘Untitled’, and ‘Hollywood Africans’ artworks Swatch as a brand, not the conglomerate group, is widely credited … 
Oh, the Swatch x Omega MoonSwatch. Around this time last year, the unveiling of the concept and original collection was a massive moment for the watch space – the ripples of which extended far beyond the niche of watch enthusiasm. Massive queues, a lack of accessibility, while the launch certainly stirred up a lot of … 
If you spend any considerable time on watch-related internet sites and Instagram, you would’ve seen people obsessively trying to categorise watch brands. Whether that be by their idea of luxuriousness, prestige, or the ever-popular tier list (watch this space). My favourite version of this ranking system is the alignment chart. Originating from the ever-popular role-playing … 
I am a terrible watch collector. I’ve been collecting watches terribly for about 10 years now with no end in sight. It admittedly consumes much of my free time and an embarrassing amount of the money that I should actually be socking away for the time when I can’t do my real job any longer. … 
Halloween is always a bit of a hoot, whether you engage in a bit of trick and treating or pumpkin carving. For the true fans of the holiday, however, Halloween ain’t no Halloween without a party, and it ain’t no Halloween party without an appropriate costume. That’s the easy part, though – *insert anything here*, … 