Like them or not, appropriate or not, nicknames have to be earned. Watches are very personal objects and they reflect an enduring connection with fans. Often, these nicknames are directly inspired by the characteristics of the watch, its shape or colours. In other cases, celebrities or a special event made a watch famous and their […]
Back in January 2020, as the first watch presented by the brand in this new year, TAG Heuer introduced a pretty big watch… Really, the kind of watch that, at first sight, has all the elements to become a classic. Certainly, this wasn’t the most adventurous of TAG’s creation, but let’s be real, it simply […]
Today, TAG Heuer launches a new Connected watch and we sat down with Frédéric Arnault, TAG Heuer’s Chief Strategy and Digital Officer, to talk about the new Connected Watch. How does it fit in the entire TAG Heuer line-up and what are the possibilities? One thing seems clear, TAG Heuer is able to use its […]
It certainly is way too early to claim that we’re in front of some of the best watches of the year, and even though the industry isn’t in the best mood (sales aren’t expected on the rise, China’s situation could affect exports), we expect to see some great news to be launched. Still, and even […]
If the value of Swiss watch exports has slightly increased in 2019, the industry has been facing numerous challenges over the past years. Although high-end Swiss watches remain attractive, the low/mid-end segments have been under pressure as the smartwatch expansion seems to have come at the expense of the lower-priced Swiss timepieces. Most watch brands […]
Year after year, the publication of the annual results of LVMH is no more a surprise… Growth has become the norm for the world’s largest luxury group, which operates in multiple businesses such as fashion, wine, perfumes, selective retailing and, of course, watches and jewellery – the group is the owner of Bvlgari, Hublot, TAG […]
Among the multiple icons in watchmaking, when it comes to chronographs, TAG Heuer holds a special place in collector’s hearts, with models such as the Autavia, the Monaco, the Camaro and, of course, the Carrera. Following TAG Heuer’s strategy of reintroducing limited-edition vintage models, alongside modern iterations of its watches, the brand presents a superb […]
Our videos, which we’d prefer to call “in-depth movies”, are something we’re very proud of, here at MONOCHROME. We take a lot of time and energy to produce them since we believe that seeing a watch or a concept in video and not in photo dramatically helps to understand the beauty that is hidden in […]
1969 certainly was an eventful year. It is a year I would have loved to live: this was the year of the legendary music festival Woodstock; 1969 witnessed the first flight of the supersonic plane Concorde; the Rolling Stones recorded Let It Bleed; the Beatles gave the world Abbey Road; and Easy Rider and Once […]
1969 was a revolutionary year for watchmaking with the advent of the automatic chronograph with three distinct projects presented almost simultaneously. Fifty years down the line, Zenith has been celebrating the 50th anniversary of the El Primero with great fanfare, Seiko commemorates 50 years of automatic chronographs, and TAG Heuer pays tribute to its 50-year […]