There’s no need to remind you that this year marks the 50th anniversary of multiple milestones for the watch industry – including the Moon landing and the first automatic chronographs – but also the launch of one of the most iconic racing chronographs, the Heuer Monaco. Fifty years ago, this square-shaped watch, with one of […]
The concept of watch fairs has been a controversial topic for the past years. Obsolete, too expensive, not flexible enough… We’ve seen multiple brands leaving Baselworld or the SIHH, and even more of them complaining about this very idea of trade fairs. Solutions were found though, with the Geneva- and the Basel-based shows uniting forces and coordinating their dates from 2020. Still, the situation isn’t perfect for some. While still attending Baselworld 2020, LVMH’s Watchmaking Division has decided to add a date to the product launch schedule, by creating its own, private “Pre-Baselworld event” in Dubai, on January 2020.
During the F1 Grand Prix in Monaco, last weekend, we sat down with TAG Heuer’s CEO, and we managed to steal fifteen minutes from actor, race driver and TAG Heuer ambassador Patrick Dempsey. Admittedly, I didn’t know Patrick from anything else but him being ‘an actor who loves racing’. My better half knows him, of course, for playing Dr. Derek Shepherd in the series Grey’s Anatomy. Now I also know him for being a great guy with an intense passion for racing and TAG Heuer watches, and owning a very nice 1972 Heuer Monaco.
During the F1 Grand Prix in Monaco, last weekend, we sat down with TAG Heuer’s CEO, Stéphane Bianchi, to talk about the 50th anniversary of an icon, the TAG Heuer Monaco. Let’s all agree that the word ‘iconic’ is so often mis-used in the world of horology, however, in this case I think it’s appropriate to designate the Monaco as ‘iconic’. Stéphane Bianchi tell us more about the Monaco and how TAG Heuer is celebrating the 50th anniversary of this legendary and highly recognizable timepiece.
Even after a half-century of life, the TAG Heuer Monaco is still one of the most iconic chronographs on the market. The fame of the Monaco owes much to its cameo role on the wrist of Steve McQueen in the 1971 movie Le Mans. Back then, McQueen was known as “The King of Cool”. At […]
Bronze watches have developed into a major trend over the past few years. A tough and strong metal, bronze lends itself perfectly to robust watches. Most importantly, it offers something different, a burst of colour that changes over time with the unique patina developing randomly on the surface of the metal. And if you’re bold […]
The link between TAG Heuer (and previously Heuer) and motor racing doesn’t need to be demonstrated anymore… From the creation of dashboard instruments to the Carrera chronograph, followed by an array of F1 or sports car-inspired watches (most named after famous race tracks), to end up with the brand’s current sponsorship of the Red Bull […]
It isn’t the first time we’ve talked about the partnership between TAG Heuer and Aston Martin. We covered this watch, based on the Carrera Heuer 01, which was introduced to seal the collaboration between the two brands. A watch based on a car… Always cool. But today, what we have to show is even cooler, […]
After a few years of technically traditional watches, TAG Heuer is back at work with innovation. Known to have been ultra-active in the field of high-frequency, the focus is however different these days, but TAG means “Techniques d’Avant-Garde” after all. Combining watchmaking with scientific discovery, TAG Heuer introduces a state-of-the-art carbon hairspring in the latest interpretation of the Carrera. Meet the TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph – and again, innovation doesn’t necessarily mean insane prices.
Just like we did on previous weekends with our Top 10 watches below EUR 2,000 and between EUR 2,000 and 5,000, it is now time to look at the best watches introduced this year in the hyper-strategic EUR 5,000-EUR 10,000 price range – it is certainly where the competition is the fiercer, with most of the “luxury brands” having their core collections (Rolex, IWC, Cartier, Panerai and many more). After long debates at the MONOCHROME redaction room, here are our 10 “best 2018 watches” picks if you’re in the 5k to 10k market.