Introducing – Citizen Unveils New Promaster Automatic Watches for 50 years of Presence in Europe

When it comes to affordable automatic dive watches, you have plenty of options (especially with the Kickstarter/microbrands trend). But when it comes to serious, affordable dive watches from respected, established brands, two Japanese companies run the show… Seiko for sure, but Citizen, a century-old manufacturer, shouldn’t be overlooked. To mark 50 years of its presence […]

6 years ago

Value Proposition – Mido Commander Big Date 60th Anniversary Limited Edition

Founded in 1918, Mido reached a huge milestone last year and celebrated its centennial. The occasion was marked with the release of the Commander Big Date featuring a big date aperture at 6 o’clock. So big, in fact, that Mido claims it’s the “largest on the market in this price segment.” First released in 1959, […]

6 years ago

Value Proposition – The Mido Multifort Patrimony Collection (Review)

Mido is a brand that sometimes flies under the radar, at least here in the United States. Brands like Hamilton, Tissot and Longines seem to garner more attention in the USD 1,000 race, but Mido has both a storied history and portfolio that shouldn’t be overlooked. The brand’s Multifort line has been in production since […]

6 years ago

Value Proposition – Crafter Blue Hyperion Ocean 600m, Launching on Kickstarter

Crafter Blue was founded in Hong-Kong in 2014. The company started its activity crafting rubber straps for dive watches. Just two years later, they launched their own watch, the Mechanic Ocean 300m. The brand now launches on Kickstarter their first Swiss made dive watch (manufactured with a partner in La Chaux-de-Fonds), the Crafter Blue Hyperion […]

6 years ago

Buying Guide – The Summer Edition, 5 Accessible Sports Watches of 2019

Summertime and the livin’ is easy… As the holiday season is fast approaching, it’s all about making your style cool and effortless, but also having watches that can survive adventures (a splash of mojito, perhaps?). To help you out, we have rounded up 5 watches that will make great daily beaters for sunny days, without […]

6 years ago

Hands-on – Seiko “Save The Ocean” Special Edition – Take Three

I’m not sure if it’s sheer coincidence or a marketing strategy adopted by Seiko. In 2018, Brice covered the Turtle version of the first “Save The Ocean” Special Edition. In February 2019, Seiko presented a black version, which was basically the same watch with a black PVD coating and blue and grey bezels. It is […]

6 years ago

Value Proposition – CuleM World GMT, an Accessible Traveller’s Watch Launching on Kickstarter

CuleM Watches is a new microbrand based in Valencia, Spain, founded by Matthew Cule in 2018. “CuleM” is a combination of his last name and first initial. He launched his first watch collection via Kickstarter in May 2019 with a total of ten variants from three core models, all designed for world travelers covering 24 time zones. Let’s have a look at this accessible proposition in the GMT watch market, launched via Kickstarter.

6 years ago