Category: Value Proposition

Editorial – Microbrands vs. Accessible Established Brands – Are Newcomers Shaking up the Industry or Just Small Fish in a Big Pond?

It’s an interesting time to be a watch enthusiast. Fuelled by sites like Kickstarter, a phenomenon of inexpensive, quality movements and parts is unfolding, available with the immediateness only online media outlets can offer. Small startups (or microbrands) are producing compelling watches with capital raised via crowdfunding and online-only storefronts, minimizing overhead that established brands still […]

6 years ago

Introducing – Seiko Presage Cocktail ”Fuyugeshiki” Limited Editions

In 2017, Seiko created a new series of watches in the Presage collection, inspired by the world of the cocktail bar. While usually quite conservative, here Seiko played on textures and colours to bring fresh and original watches, still with mechanical movements but with affordable prices. Elegant, refined and quite unique, the collection was enlarged […]

6 years ago

Value Proposition – Atelier Wen, Inspired by China, With Porcelain Dials

No doubt anymore, the face of the watchmaking industry has changed with the arrival of dozens of Kickstarter projects… Some more inspired than others, some worthy of being covered on MONOCHROME, many failing to catch our interest. With such a large amount of new “brands”, differentiation is key. Atelier Wen, the project of two young Frenchmen, is all about that. Slightly vintage-inspired watches but with a rather unique focus on China – both for the design, the manufacturing and the targeted audience. Overview of their inaugural collection, the Porcelain Odyssey.

6 years ago

Value Proposition – The Méraud Bonaire, a Cool, Retro-Inspired Dive Watch from Belgium

Belgium might not be the first country you think of when it comes to watches. Of course, there’s Ressence and its impressively modern watches, but that’s about it. And now there’s a newcomer on the market called Méraud, which has just launched its first watch a few hours ago on Kickstarter. Get used to this new launch pad format because it is the way to go nowadays when you want to start a brand. The first model is named “Bonaire” and it is quite a cool-looking, retro-inspired dive watch with multiple details to catch our attention. Overview.

6 years ago

Value Proposition – E.C. Andersson Calypso Arctic Sport

It isn’t the first time that we talk about E.C.Andersson on MONOCHROME – and for valid reasons. Indeed, the Swedish micro-brand has arguments in the “value proposition” category. Good designs, great quality/price ratio, attention to details… This was true with the North Sea II, later followed by the brand’s vision of a sports watch, the Calypso. In order to be even more competitive, E.C.Andersson recently introduced the Calypso Sport (with a Miyota movement in lieu of the ETA calibre). Completing the collection, this watch is now offered with a new dial and an appropriate Arctic look.

6 years ago

Value Proposition – The anOrdain Model 1 – With Enamel Dial Hand-Made in Glasgow, Scotland

There are a lot of new watch brands coming to market these days. And I mean A LOT. Some go down the popular Kickstarter route, whilst others – like the brand we’re looking at today – prefer to do things the old-fashioned way. The one thing they all share in common is a desire to differentiate themselves from each other and from other established players. It’s a tall order in what is a very crowded market, and many never quite get there. Newcomer, AnOrdain, from Glasgow, has adopted a decidedly simple approach to standing out from the crowd and so far, it seems to be working. Today, we’re getting hands-on with their first watch, the Model 1, which features a stunning enamel dial made in-house.

6 years ago

Hands-on – The WoodWatch Explorer – A Skeletonized Automatic Wooden Watch That’s a Sure-fire Attention Getter

Watch cases and bracelets are made of various materials, with stainless steel being the most common. More prestigious brands utilize variants of gold, platinum and other precious metals, while titanium, carbon fiber, aluminum and a wide range of plastics are also common. What isn’t common is wood, which ironically is one of the most ubiquitous building materials in the world. WoodWatch has built an entire watch company around this material and they’re passionate about its unique beauty and sustainability. Three lifelong friends launched the brand in 2013 as a side project and it quickly grew into a full-time operation in the Netherlands. Up until now, they’re watch portfolio was powered by quartz movements, but that changed with the debut of their limited edition WoodWatch Explorer. Let’s take a closer look at the company’s first mechanical piece.

6 years ago

Value Proposition – Trifoglio Italia to launch its new Veloce model on Kickstarter

Things have really changed in the watch industry. When I was a boy, if you wanted a watch you went to a jewellery store and picked one out of the cabinet. If you were really particular, the dealer would let you look at his catalogue and you could order one and wait (and wait (and wait)). Now if you want a watch you can go to an online retailer and have it shipped to you the next day. What if you don’t want a watch that already exists? What if you want a watch that is either technically or stylistically cutting-edge? Thanks to Kickstarter, you not only get to see the newest and greatest watches, but you also get to take a hand in their very existence! Trifoglio Italia, the brainchild of Alessandro Baldieri and Jessie Yeo are launching their first series of watches on Kickstarter: The Veloce (speed in English).

6 years ago