Category: Value Proposition

Kickstarter – Our take on the Huckleberry & Co Atticus Watch (Value Proposition)

Kickstarter has garnered a huge amount of watch startup projects, but we like to choose the promising proposals that stand out from the crowd. One company that really caught our attention here at Monochrome, is known as Huckleberry & Co, and what they came with is named The Atticus Watch… Mechanical movement, stylish look, sleek design, minimalist inspiration, an overall refined package with affordable price! A lot to love here.

8 years ago

Hands-On – Seiko Presage SSA303J1, a Value-Prop that screams quality

At Seiko, the range of watches goes from extremely affordable options to ultra-high-end (really ultra) timepieces for the most meticulous collectors. Seiko Watches includes collections such as Seiko 5, Prospex, Grand Seiko or Credor. This year,  the brand expanded one of its sub-collection, Presage, entirely dedicated to mechanical marvel and heritage. And while previously only reserved to Japan, it will now be offered to all markets. After we had an in-depth look at that star of this new collection, the Presage 60th Anniversary Chronograph, it’s time to now to focus on the rest of the range, including this Seiko Presage SSA303J1 we’ll show you today, a value proposition, with mechanical movement, which screams quality.

8 years ago

Kickstarter – Back from the future with the TiMe22 Robusto Automatic

There are many different types of watch projects being proposed on Kickstarter, but it’s our job to sort through and find the new up and coming ideas that tick off a few crucial boxes, here at Monochrome-Watches. We like to see pieces with re-introduced mechanical movement, combined with an innovative design or function. The TiMe22 Robusto Automatic, with a retro design and futuristic construction seems to fit perfectly into our gauge.

8 years ago

Introducing the Hamtun H1, an affordable titanium dive watch

Since we did one of our first survey’s among you, our readers, we heard that you love our selection of high-end to ultra high-end watches. However you would also like to see an affordable watch from time to time, and we completely understand that. Like with cars, we all love Ferrari, Lamborghini, Maserati, Koenigsegg, Pagani, Aston Martin and of course Porsche. These super cars are admired by many, and driven by a few. The same goes for watches and while admiring the watch-equivalent of super cars, most of us wear a great daily beater. Yesterday we showed you a new watch brand, named Objest, that is launching through Kickstarter, and today we’re showing you another one. Here’s the Hamtun H1, a very affordable and great looking dive watch!

8 years ago

Introducing Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch

What is the ultimate luxury? To me, this is not a matter of price but rather of exclusivity, knowing that I don’t own the same shoes, bag, car or accessories as my neighbor. Having something unique is, to me, what best defines luxury, as I’m sure that what I own is my proper creation and that I’m not sharing it. However, to all nice story there’s a negative side: price. Exclusivity is expensive. What about watches? Not that easy to entirely customize a watch. Well, for those who want unique AND affordable, we just found this solution: Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch – launched on Kickstarter now.

8 years ago

Introducing – Farer Automatic Watches – British Design, Swiss Made, Vintage Look, Reasonable Price

Wouldn’t it be pleasant if all the youngsters around would involve progressively in real watchmaking, meaning mechanical watches, if most of them grew as collectors, instead of looking at massive and not-so-distinguished fashion brands watches? Well, we don’t live at “candy land” and things won’t change that fast. However, every collector must have a starting point and when a cool, slightly fashion-oriented brand introduces automatic watches after a first successful collection of Quartz timepieces, it can only bring new, younger people to show interest in mechanical. Here are the Farer Automatic Watches, a combination of British Design, Swiss Made and Vintage Look – a for a reasonable price.

8 years ago

Introducing – Dietrich O.Time now in colored forged carbon (and even a luminescent carbon one…)

In watchmaking, who thinks innovative materials usually says high price. That’s somehow a rule. Look at recent watches with sapphire crystal cases. Most of them are over half a million CHF – even the cheapest one isn’t cheap… Same goes for complex ceramics, or watches associating different kind of solid, ultra-light or ultra-resistant materials. Carbon fibre isn’t always ultra-high-end, however few are the watches with such material priced under 10k. Well, Dietrich watches, with their usual value for money rule, will bring you forged carbon cases, some with colored incrustations and even luminous cases (yes, for real) together with a mechanical movement for a price you don’t expect. Here are the Dietrich O.Time now in colored forged carbon.

8 years ago

Value Proposition – Alpina adds a GMT Business Timer and an Automatic to its Alpiner 4 Collection

While Frederique Constant has a clear classical, elegant and refined vocation, the other branch of the group, Alpina, is much more oriented on heritage and sports watches. Once again, the motto is the same: accessibility, value for money, very decent quality and functionality – but in another style category. The main collection of Alpina, the Alpiner, was mainly focussing on Chronographs and vintage-oriented pieces until now. This year, the brands adds two references in the catalogue, two robust sports watches, the Alpina Alpiner 4 Automatic and the Alpina Alpiner 4 Automatic GMT Business Timer.

8 years ago

Value Proposition – The E.C.Andersson North Sea, a robust sports watch with Seiko mechanical movement

Launching a watch brand is not that simple, mainly because you have to face an established industry, with its brands, its suppliers and its habits (and some are secular ones…) The watchmaking industry was extremely difficult with newcomers, until our 2.0 era brought to small independent people, however full of ideas, a process called crowdfunding. E.C.Andersson is among them, with the idea of a sporty pillow-shaped watch with a smaller size than the most famous of all the pillow watches (a certain Officine…), with mechanical movement, for a low price and with nice design. Here is the E.C.Andersson North Sea.

8 years ago