Category: Value Proposition

Hands-on with the TAG Heuer Aquaracer 300m Black Titanium

Built for the extreme, dive watches were born from an utilitarian purpose: diving is all about time and depth. Yet, their most important promise might very well be that strapping a rugged dive watch around your wrist, gets you ready for the next adventure or adrenaline fix. The perfect option if you want to test your ability “not to crack under pressure”. Celebrating the brand’s tagline, Aquaracer collection is complemented by new attractive colored models. Monochrome goes hands-on with the TAG Heuer Aquaracer 300m Black Titanium Sand’ and Blue.

8 years ago

Introducing – Swatch Sistem51 Irony, the automatic Swatch now in Steel (specs & price)

Remember in 2013, Swatch (the brand, not the Group) introduced a new watch that came like a blast, a watch in the vein of the affordable and fun idea of the brand, with an immense respect to the 1983 concept, but with a stupendous amount of innovation, as carrying in its plastic case the first automatic movement produced in-house by Swatch… and in a very specific industrial way. This was the Swatch Sistem51 (that we extensively reviewed and explained here). For those who are resistant to plastic cases, here is the new Swatch Sistem51 Irony, the automatic Swatch now in Steel.

8 years ago

Value Proposition: Jubileon Superellipse – designed in Singapore with Swiss Mechanical Movement for a very interesting Price

We have been doing quite a few sweepstakes this year, and every time we ask you two or three questions. Why? We’d love to hear more from you and learn what you like a lot on Monochrome, what you would love to see more and actually how we can serve you with your daily dose of horological content. One of the things we learned is that many of our readers love to see some value propositions. Something we did maybe five or six times during the entire year of 2015, so this year we’re certainly improving on that! Our contributor Peter just wrote a story about a new watch brand from Singapore and they’re kickstarting their brand through Kickstarter. Here’e the Jubileon Superellipse…

8 years ago