Recently, we reported to you a achievement that we, at Monochrome, think will be the next level of watchmaking, the Armin Strom Watch Configurator. As we told you, there’s no way that industry can still rely on old-fashioned production and selling channels. The next step is named “customization” and Armin Strom is the first to come with a proper achieved idea, an exhaustive Watch Configurator – where every aspect of the watch and the movement can be configured. Well, apart from this, there’s something extremely cool that we wanted to share: the possibility to win your personalized Armin Strom watch by sharing your configurated watch on Instagram in a creative way… Sounds interesting, right?