Do you wear a genuine NATO strap? Probably not, according to this trademark – and some retailers aren’t happy

NATOWhat’s in a name? Potentially a lot of cash, marketing leverage and credibility when it comes to the world of trademarks. These legal registrations of intellectual property can be genuinely useful, too. Trademarks evolved to protect the public from deceit, emerging out of consumer-protection court cases where one company sued another for using deceptive marketing … Continued

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Continue reading ‘Do you wear a genuine NATO strap? Probably not, according to this trademark – and some retailers aren’t happy’

 
2 years ago