Editorial – Lifetime Warranty, Genuinely Good or Just a Good Marketing Gimmick? The Zenith 50-Year Case

The number of watch brands introducing very long warranties is as long as the history of modern (post-quartz crisis) watchmaking. Until recently, two years of warranty was the norm. However, more and more watchmakers tend to offer five years and even more for some special editions. And that raises the question: does it actually make […]

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5 years ago