“Purity” is, to me, a very desirable notion. This word has a great echo in my books and really is positively oriented. Nothing like “clean” or “uncluttered”. I personally have a soft spot for minimalistic design, for the beauty of a shape and of proportions, for the delicate curves and angles that create an object and that makes it bold, unique and desirable. I love minimalistic and simple approach in design, in furnitures, in architecture and, surprisingly (or not…), in watches. To me, purity also goes along the word detail; because purity and simplicity doesn’t mean void. And that’s where purity becomes beauty… and this where the Laurent Ferrier Galet Micro-Rotor “Montre Ecole” caught me.
